- Sold Out -  

Unfortunately the Pricing Workshop is now Sold Out.

If you would like to be added to the waiting list, please contact Melissa Cooper, Marketing and Events Assistant, at melissac@philacutlre.org or (215) 557-7811 x24.

 

Pricing Seminar - Strategies for Income Growth!

 

Pricing is one of the most sophisticated tools available to arts managers – even small adjustments can make a significant difference to income and volume of sales.  This pricing seminar gives an introduction to key concepts in pricing strategy and implementation and will be followed by your own one on one consulting session with one of our moderators.

 

Case studies will be used throughout to illustrate different pricing strategies used to maximize income and optimize sales volume.  The case studies will be drawn primarily from experience with performing arts institutions.

This pricing seminar will be led by Tim Baker and Steven Roth of The Pricing Institute. The Pricing Institute is a joint venture between arts consulting practitioners in the US and UK (Baker Richards Consulting, Steven Roth, and WolfBrown) devoted to helping arts organizations develop pricing strategies that maximize income and optimize occupancy.  The Institute’s goal is to be the thought leader in pricing research and best practices for profit and not-for-profit performing arts organizations and institutions in the realms of theatre, music, opera, and dance in the US and UK. To learn more about Baker Richards Consulting, please click here.

This special pricing seminar is limited to 12 organizations only!!!  Each organization can have a maximum of 2 people attend the sessions. Registration is first come, first serve. The fee for this two-day seminar is $125 for the first person and $50 for the second person. We encourage each organization to send two people who are involved with the pricing decisions.

A limited number of scholarships are available, please contact Kendra Lawton at 215-557-7811 ext 38 for more information.

 

8:30 - 9:00am        Registration & Contiental Breakfast

9:00am-12pm        Seminar / Discussion

12:00-1:00pm        Lunch Break (provided)

1:00-4:00pm          Seminar / Discussion

 

A series of 50 minute, one-on-one consulting sessions with Pricing Institute members.  Each organization can bring a maximum of two members to their scheduled consulting session. Sessions will be scheduled ahead of time, but consultant assignment will happen at the end of day one. Someone from the Cultural Alliance will contact you to set-up your consultation session.

Marketing Workshops are generously underwritten by the Phoebe W. Haas Charitable Trust "A". Additional support is provided by a grant from The Pew Charitable Trusts.

Carolann Atene, Box Office Manager, The Chamber Orchestra of Philadelphia J Nathan Bazzel, Public Relations Manager, Prince Music Theater Walter Beck, Marketing Manager, The Curtis Institute of Music Richard Doran, Director of Marketing, The Chamber Orchestra of Philadelphia Mary Foote, Executive Director, Association for the Colonial Theatre Dan Gasiewski, Operations and Development Associate, First Person Arts Nick Gilewicz, First Person Salons Coordinator, First Person Arts Leigh Goldenberg, Markering Director, Lantern Theater Company Maurya Joyce, Marketing Director, Hedgerow Theatre Karyn Lyman, Managing Director, Lantern Theater Company Rebecca Mott, portfolio program coordinator, Philagrafika Amy Murphy, Managing Director, Arden Theatre Company Susie Pierce, Ticket Office Manager, The Curtis Institute of Music Erin Reilly, Artistic Director, Theatre Horizon MICHAEL ROSE, MANAGING DIRECTOR, ANNENBERG CENTER Arin Sullivan, Managing Director, Hedgerow Theatre DAVID SULLIVAN, BOX OFFICE MANAGER, ANNENBERG CENTER TBA TBA, TBA, Theatre Horizon Oliver Wunsch, Marketing Coordinator, Painted Bride Arts Center Thom Yarnal, Marketing Director, Painted Bride Arts Center Beth Yeagle, Director of Marketing, Arden Theatre Company

Tuesday, March 11, 2008 from 09:00 AM - 04:00 PM (ET)

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1616 Walnut Street
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Greater Philadelphia Cultural Alliance

On behalf of over 375 members, the Cultural Alliance leads the effort to increase awareness of, participation in and support for arts and culture in the Greater Philadelphia region.

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